VIPAR Heavy Duty continues to leverage the combined purchases of the entire network to develop competitive programs, that emphasize quality brand-name parts, at a recognized value, supported by VIPAR Heavy Duty group specific promotions.  This assures the long term profitability of our distributors, enhances vendor brand equity, and increases combined market share.

VIPAR Heavy Duty focuses the strength of the network on building corporate and product brand awareness. Through its group contribution of resources, VIPAR Heavy Duty is able to deliver customer-focused programs that enhance speed to market bringing the industy's leading distributors and suppliers together to meet the demanding needs of their customers.

Key areas of marketing concentration are:

• Channel Specific End User Programs:
  • National Fleet Programs
  • VIPro TruckForce Service Center Program
• Supplier Promotions
• Brand Management focusing Premium Brands, Co-Branded and Private Label product
• Supporting Network Identity
• National Advertising
• Fleet Procurement Card
• Annual Business Conferences

Use of VIPAR Heavy Duty's website, www.vipar.com, in addition to technological capabilities allows VIPAR Heavy Duty to provide streamlined delivery of group and industry specific information to our channel partners.  This collaboration of information allows quick dissemination of information on supplier programs and customized promotions, best in class business practices, technology updates and enhancements, and more.

VIPAR Heavy Duty leads the industry in the innovative use of technology to allowour channel partners to work more efficiently and focus on their core competencies with tools including:

• v-Enterprise, the VIPAR Heavy Duty e-commerce platform which links our distributors to their suppliers and customers by providing a set of internet based applications that streamline the supply chain
• a Standard Business System which provides VIPAR Heavy Duty distributors "best-value" business sytem functionality and innovate distribution technology
• Vendor Managed Inventory Best Practices
• MSDS eService which eliminates the hassle of managing federally mandated MSDS information
• an industry standard Price File Library
• Parts Cross Referencing System